:::Polyester::: (Fights Back)

It's shrink - proof, wrinkle - proof and moth - proof. It retains its shape when washed, doesn't need ironing and won't
Sag or bag. And still polyester has had something of a reputation problem, following it's over production and consequent inferiority complex in the early seventies.

But while we've been banging on about natural fibers, synthetics have been undergoing a quiet revolution. Technological advances have meant that polyester can now be soft and allow the skin to breathe. Microfibers can mimic natural fabrics, closing that aesthetic gap.

Which explains why designers such as Karl Lagerfeld, Liza Bruce and Agnes B have always used polyester as their prior concept in most of their summer collections.

Synthesis allow absolute freedom of design, which is especially right for now, with fashion's fluidity and movement. Polyester is prefect for evening wear, it'll never replace silk in terms of handle, but it matches in look.

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